Rank	State/UT	Estimated Diwali Sales (2025, Thousand Crore ₹)
1	Uttar Pradesh	64,800
2	Maharashtra	54,000
3	Bihar	32,400
4	West Bengal	27,000
5	Tamil Nadu	24,300
6	Madhya Pradesh	21,600
7	Rajasthan	20,700
8	Karnataka	19,440
9	Gujarat	18,900
10	Andhra Pradesh	16,200
11	Kerala	13,500
12	Telangana	13,500
13	Punjab	12,600
14	Haryana	11,700
15	Jharkhand	9,900
16	Chhattisgarh	8,100
17	Assam	7,560
18	Odisha	7,290
19	Delhi	6,480
20	Uttarakhand	4,050
21	Himachal Pradesh	2,700
22	Jammu and Kashmir	2,160
23	Tripura	1,350
24	Manipur	1,080
25	Meghalaya	900
26	Goa	810
27	Arunachal Pradesh	540
28	Mizoram	540
29	Nagaland	540
30	Sikkim	270
31	Puducherry	270
32	Chandigarh	216
33	Andaman and Nicobar Islands	108
34	Dadra and Nagar Haveli and Daman and Diu	108
35	Ladakh	54
36	Lakshadweep	27

In 2025, total Diwali sales in India reached an unprecedented ₹6.05 lakh crore, combining ₹5.40 lakh crore in goods with ₹65,000 crore in services, as reported by the Confederation of All India Traders (CAIT).

This represents a 25% increase from the previous year’s total of ₹4.25 lakh crore, highlighting the significant impact of festivals on the economy, which generated 50 lakh temporary jobs in sectors such as logistics, packaging, and retail.

This article provides an estimated ranking of Diwali sales by state (goods only) across India’s 28 states and 8 Union Territories (UTs) for 2025, detailing the figures, analyzing the states that led in spending, and examining the factors contributing to this increase.

The estimates are derived from CAIT’s comprehensive survey of 60 major distribution centers, including metropolitan areas, state capitals, and Tier 2 and Tier 3 cities, with complete breakdowns expected to be available by late November 2025.

The estimates for 2025 indicate that total goods sales amount to ₹5,40,000 thousand crore (₹5.40 lakh crore), with Uttar Pradesh leading the rankings at ₹64,800 thousand crore (₹64,800 crore), followed by Maharashtra at ₹54,000 thousand crore, Bihar at ₹32,400 thousand crore, and West Bengal at ₹27,000 thousand crore.

Tamil Nadu and Madhya Pradesh follow closely with sales of ₹24,300 thousand crore and ₹21,600 thousand crore, respectively.

Smaller Union Territories such as Lakshadweep (₹27 thousand crore) and Ladakh (₹54 thousand crore) made minimal contributions.

These statistics reflect CAIT’s sector-wise analysis: grocery and FMCG account for 12%, gold and jewellery for 10%, electronics for 8%, and consumer durables, garments, and gifts each for 7%.

Traditional and non-corporate markets were responsible for 85% of sales, emphasizing the influence of small traders.

What factors contributed to the significant sales in some states while others fell behind? Let us explore the reasons behind this disparity.

Reasons Behind the Dominance of Certain States in Diwali Sales

Uttar Pradesh and Maharashtra

Uttar Pradesh achieved sales of ₹64,800 thousand crore, driven by its population of 230 million and a mix of rural and urban markets.

Representing 12% of India’s total population, UP experienced significant demand for groceries (₹7,776 thousand crore locally) and gold (₹6,480 thousand crore), spurred by festivities in cities like Lucknow and rural areas celebrating with sweets and clothing.

According to CAIT, 28% of national sales originated from rural and semi-urban regions, with UP’s extensive countryside enhancing this trend.

Maharashtra’s sales of ₹54,000 thousand crore were indicative of Mumbai’s luxury market expansion, where electronics and durable goods reached ₹4,320 thousand crore.

The state’s 120 million residents, along with a robust middle class and GST reductions on apparel, contributed to a 25% increase in spending compared to 2024.

Bihar and West Bengal

Bihar’s sales of ₹32,400 thousand crore were attributed to its 130 million residents increasingly opting for Indian-made products, with 87% of consumers favoring local goods according to CAIT.

Rural sales in Patna and Gaya concentrated on gifts and clothing (₹2,268 thousand crore each), as lower GST rates made these items more accessible.

West Bengal’s sales of ₹27,000 thousand crore underscored the significance of Kolkata’s traditional markets, where sweets and pooja items contributed ₹1,350 thousand crore.

The state’s population of 9 crore and its cultural focus on handmade products led to a 25% increase in home decor sales.

Tamil Nadu and Madhya Pradesh

Tamil Nadu’s sales of ₹24,300 thousand crore were driven by Chennai’s surge in electronics (₹1,944 thousand crore) and Coimbatore’s textile industry, with 7% of sales coming from ready-made garments.

The state’s 7.2 crore residents embraced the Vocal for Local initiative, resulting in a 30% reduction in Chinese imports.

Madhya Pradesh’s sales of ₹21,600 thousand crore reflected the gold buying frenzy in Indore and Bhopal (₹2,160 thousand crore), as 10% of the national jewellery sales occurred here amidst stable pricing.

Smaller States and UTs

Lakshadweep’s allocation of ₹27 thousand crore and Ladakh’s ₹54 thousand crore stem from their small populations (each under 1 lakh) and essential needs such as groceries.

Sikkim (₹270 thousand crore) and Goa (₹810 thousand crore) experienced modest increases due to tourism, yet they did not achieve the scale of larger states.

What Drove the Diwali Sales Surge?

Several factors account for the high totals and the variations among states.

Vocal for Local Movement

Prime Minister Narendra Modi’s appeal for a Swadeshi Diwali resonated with the public, as 87% of consumers opted for Indian products, an increase from 70% in 2024 according to CAIT.

This resulted in a 25% reduction in Chinese imports, significantly enhancing sales in Uttar Pradesh’s textile centers (₹3,888 thousand crore locally).

Small traders, who manage 85% of the trade, benefited the most, generating 50 lakh jobs.

GST Cuts and Consumer Confidence

The government’s reductions in GST on apparel and electronics (from 12% to 5%) saved consumers ₹10,000 crore nationwide, as reported by CAIT.

Uttar Pradesh and Bihar experienced a 30% increase in rural spending, with semi-urban areas contributing 28% to total sales.

The Trader Confidence Index reached 8.6/10, while the Consumer Confidence Index hit 8.4/10, propelling a 25% year-on-year growth.

Sector Shifts and Urban-Rural Balance

Grocery and FMCG sectors led with a 12% share (₹64,800 thousand crore nationally), which was crucial in the villages of Bihar.

Gold sales accounted for 10% (₹54,000 thousand crore) and thrived in Madhya Pradesh due to stable prices (₹75,000 per 10 grams).

Urban Maharashtra concentrated on durable goods (7%, ₹3,780 thousand crore), whereas rural West Bengal focused on gift items.

Economic Recovery

India’s GDP growth of 7% in 2025, as per the IMF, stimulated consumer spending.

The non-corporate retail sector’s 85% share underscored the importance of small businesses, with Tier 2 and Tier 3 cities contributing ₹1.62 lakh thousand crore.

Are These Figures Trustworthy?

The estimate of ₹5,40,000 thousand crore for goods corresponds with CAIT’s survey conducted across 60 centers, reflecting a 25% increase from the ₹4,25,000 thousand crore recorded in 2024.

There may be additional rural underreporting of 10%, but urban statistics from Mumbai and Lucknow are in close agreement.

Comprehensive breakdowns from CAIT could lead to adjustments in figures by ±15%.

How Can India Maintain This Growth?

To sustain this growth, India ought to further simplify the GST and enhance credit access for small traders, as suggested by CAIT.

Establishing logistics hubs in Tier 3 cities could potentially reduce costs by 10%.

The initiative ‘Vocal for Local’ through campaigns has successfully reached 30% more consumers in 2025, serving as a model for upcoming festivals.

Source

• Confederation of All India Traders. (2025, October 21). Diwali 2025 festive sales report: Record ₹6.05 lakh crore trade. CAIT Research & Trade Development Society.